When you buy from us you buy directly from the source. Which means no extra payment for middlemans - you buy from the top of the manufacturing chain.
We obligate our customers to receive the best quality of diamonds in the market. So you get better goods for lower prices.
We believe in cut - that is what gives the diamond its luxurious look and shine. No matter what your budget is, all of our clients get a sparkling diamond.
The number of diamond sellers is getting bigger and everybody is aware of it. As in many other industries, the great Internet allows online research (and therefore increasing competition and cutting the price) and creates a much shorter and cheaper supply chain.
We think like manufacturers, so we run a very slim operation; We are a small group of people so the service we offer is personal, warm and homely. No fancy mall showcases and millions of dollars store renovations. We invest all our resources in producing fine diamonds to make our customers happy.
We market online because this is a very effective way to advertise today. It’s easy to measure and is very targeted. That’s why we can offer very focused products and services that meet our customers’ needs.
We offer a variety of return and exchange policies – you will not find our flexibility anywhere else.
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